Nielsen's $2.15bn DoubleVerify Deal: What AI-Era Ad Verification Means for UK Marketers
Nielsen's $2.15bn acquisition of DoubleVerify puts ad verification at the centre of AI-driven media buying. What UK advertisers and agencies need to know.
MarTech
Marketing technology in Britain — retail personalisation, loyalty data and the AI tooling changing how UK brands spend marketing budgets.
UK Retailers Bet Big on AI-Personalised Marketing Ahead of Christmas Trading
From Tesco Clubcard to John Lewis's £800m AI push, UK retailers are betting on personalisation ahead of the trading period that decides their year.